All Episodes
Episodes
E16. Tips on how to pursue your career goals - from social marketing to director of public health
In todayās episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council.Ā The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire...
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E13. Behavioural Biases 101 - Loss Aversion
Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government....
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E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
In todayās episode, we welcome Louise Ward,Ā Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners,...
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E11. #NHSCommunicate Awards Winner: Cheshire & Merseyside
In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing...
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E10. Don't engage too late! How to use social marketing concepts reward & exchange
Donāt engage too late! How to use social marketing concepts: reward & exchange Ā With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward....
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commscamp - leave job titles at the door
Todayās episode is all about CommsCamp 2021 ā Still at home!
We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne.Ā Not only is CommsCamp free all the organising is on top...
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E8. Segmenting Your Audience Don't overcook then undercook your audience: Social marketing & segmentation
Segmenting Your Audience:Ā Donāt over-cook then under-cookĀ with social marketer Professor Alan TappĀ The second is the three-part series exploring social marketingĀ Ā·Ā Ā Ā Ā Professor Alan Tapp began his career in...
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E7. Social Media is not Social Marketing. Three things you need to know
Social marketing is not social mediaĀ Three things you need to know about social marketingThis is the first episode in a 3 part series and toĀ get started we talk about 3 things you need to know about social...
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E6. 3 Research tips for inhouse communicators
3 research tips for inhouse communicatorsAnneliese Levy Health Communications SpecialistĀ Todayās episode offers two case studies that illustrate how easy it is to reframe impactful content as well as three useful...
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E5.How to 4x your impact when talking mental health
Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.This episode takes a behind the scenes look at her award winning...
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E4. Tips for great Smokefree content
Our expert guest is Kate Knight, Programme Director, South Central NHS Commissioning Unit. Kate has been delivering public health behaviour change marketing campaigns for over ten years. Our chat today focuses on her...
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E3. Why TikTok is like crack cocaine an interview with PetesBITs
Episode 3:Dedicated to TikTok users, parents of teens and marketing and comms pros working with young peopleĀ - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.Pete ās You...
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