Behaviour Change Marketing Bootcamp

Behaviour Change Marketing Bootcamp

Hosted by: Ruth Dale

The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a...

Episodes

E29 NHS Focus - 3 ways to ease pressures

Season #2

In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures. Ā ā€˜Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than...
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E28 How to use the COM_B Behaviour Change Framework with Elina Halonen

Season #2

Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at [email protected]Ā  COM_B introductory podcast episodeĀ E21 The busy...
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E27 Managing NHS pressures using behavioural science with Nicola Bonas, Keri Ross & Amanda Nash NHS Devon

Season #2

This episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash. Ā  Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is...
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E26 Don't apologise for having boundaries with Carrie-Ann Wade

Season #2

Todayā€™s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade, NHS Director of Communications & Engagement and founder of Catā€™s Pajamas where she mentors...
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E25 Behind the scenes to Don't Be That Guy

Season #2

Todayā€™s episode welcomeā€™s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ā€˜Donā€™t Be That Guyā€™ campaign. THAT guy aims to reduce rape, serious sexual assault and...
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E24 Empathy Mapping Explored with Jude Hackett

Season #2

Ā Todayā€™s episode welcomeā€™s Jude Hackett to take us through the incredible free insight tool ā€“ The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and...
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E23 Ways to use B.S. in-house and meet people where they are

Season #2

Today's episode is all about making behavioural science real in the comms office. Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year.Ā Leanne and Polly kindly came on...
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E22 - The TITE Process - 4 steps to applying theory in social marketing

Season #2

This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government,...
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E21 The busy communicator's guide to COM_B

Season #2 Episode #21

Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand...
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E20. The Busy Communicator's Guide to Systems Thinking

Season #1 Episode #20

ONE:Ā  Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a...
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Prospect Theory explained

Season #2

Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in...
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E17 Tips on how to commission a marketing agency that uses behavioural science

Season #2 Episode #17

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