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How to use behavioural science in public health campaigns so you are not accidentally a nanny-state communicator! behavioural science campaigns com_b e.a.s.t marketing public health social norms Sep 08, 2023

Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.

 

My work email about flu jabs wa...

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3 ways behavioural science can help ease NHS pressures com_b e.a.s.t nhs reciprocity social norms uncertainty Jun 13, 2022

The sun is shining but it’s winter already in the NHS.

The traditional seasonal pressures faced by the NHS are now all year around.

This isn’t news but it’s worsening.

This quote from Siva Anandaciva, Chief Analyst at The King’s Fund captures the depth of the pressures:

 ‘Long waits for emerge...

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Ruth Dale

Expert Marketer, Author, Speaker

Here to help you make an impact through effective behaviour change marketing.

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All Categories #behaviouralscience #behaviourchange #changecommunications #cognitive biases #com-b #commscamp #e.a.s.t #hardtoreach #internalcommunications #publichealth #reciprocity bias #smokefree behavioural science books campaigns com_b e.a.s.t habits leadership marketing nhs nudge personal development public health reciprocity science social norms uncertainty