E2. Interview with Aaron Harverson: Sedentary Living - are you sleep walking through your day?

Episode 2.

In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon.  Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.

We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.

Aaron shares how he felt getting started – brand new to behaviour change marketing – and shares some top tips for anyone else just getting started.

·       Tip 1. Stop yourself rushing in. Remember the reason we speak to people is to understand their issues and help them uncover their solutions. 

·       Tip2. Manage expectations by using the data and evidence. Use your newly found depth of understanding to challenge assumption.

·       Tip3. Lean into it and say yes to the mess! It will feel difficult sometimes – it’s a new way of thinking & that’s okay.

·       Tip 4. – MY FAVOURITE – awareness levels are about the behaviour not the big agenda. 

Aarons books: Who Moved My Cheese and the Chimp Paradox

Aarons workplace webinar – can be found here.

Sitting calculator is here (developed in my past life with Devon CC with superb Rachel H) - here

Hook up with Aaron on Linkedin and Active Devon. https://www.activedevon.org/

Interesting insight:  people feel they need permission in the workplace to move. If you’re at home – you now have so much more flexibility to sit less and move more! 

Enjoy the show