Doors close 8th August. Event on 19th August. Reserve your spotWant to build trust and empathy?Ā
CopyCats is a 2-hour live session that gives you a behavioural science 101 plus a practical, evidence-based process to understand the social norms shaping decisions.
So you can tackle misinformationĀ Ā šāā¬Ā Ā Design for real peopleĀ Ā šāā¬Ā Build trust that lasts.Ā šāā¬
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An Open Letter from Founder & CEO Ruth DaleWelcome, Curious ChangemakersĀ
You've found Behaviour Change Marketing BootcampĀ - where over 500 professionals have trained to apply behavioural science to real-world health communications.
Behavioural science doesnāt need to be hard, but in a world of misinformation and mistrust, itās never been more essential. All our training is powered by Hidden Voices Heard, our behavioural insights agency dedicated to reducing health inequalities. We specialise in public health and work deeply across smoking, sexual health, obesity, vaccinations, physical activity, and improving access to services.
Everything we teach is applied in these projects, evidence-based, and rooted in real-life practice - not just theory.
For those that are new to here we offer just three focused, high-impact trainings:
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CopyCats Bootcamp šāā¬
š 2-hour online session | 19th August 2025
Perfect for beginners or those seeking a practical refresher.
Based on proven behavioural science and copywriting tools.Ā
Behaviour Change Marketing Bootcamp
š Full-day session | Winter 2025
ā ļø Now runs just twice a year
Our signature training for comms, public health, and marketing professionals.
Itās packed with live campaign examples, behavioural frameworks, and insight tools you can use straight away.Ā
The Accelerator
Launching Autumn 2025
A 4-week advanced intensive using our trademarked āLook, Listen & Learnā process.
Capped cohort size for deeper learning, personal feedback, and peer connection.Ā
We regret we can't offer more and have to tell you that team training slots are fully booked for 2025.Ā We will open bookings for 2026 soon. In the meantime and for all training enquiries please contact the team directly on [email protected]Ā
A huge thank you to everyone whoās helped grow this training community and to all our brilliant clients for trusting us on projects that truly matter As weāve grown, so has our newsletter. BrainFuel now lives on Substack as a standalone, reader-supported publication - delivering weekly insights to fuel changemakers (thatās you!).
The podcast is growing too, with over 15,000 downloadsĀ - and now proudly carries the name BrainFuel to match.
The mission? To keep sharing what works, spark fresh thinking, and support you in making change happen.
š Scroll to discover more.
Sending positive brainwaves your way,
Ruth
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p.s.
Hidden Voices Heard powers the Bootcamp training; it is where we run the behavioural insight deep dives to inform service planning, commissioning, user development and marketing and comms strategy. It's the engine room where we apply the behavioural science.Ā For more information please contact the team directly on [email protected]
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Reader supported publication
BrainFuel has quietly grown into something specialāloved by busy pros who care deeply and think hard. So weāve moved it to Substack, where you can read or listen in your own time. Paid subscribers now get exclusive content, thoughtful tools, and BrainFuel Breathersāmindful moments to pause, reflect, and refuel.
