Need to influence behaviour?
Then you need to understand your audience.
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Build your bank of Health Psychology & Behavioural Science Based Audience Insights and finally bridge the Intention Action-Gap! Get confident in actually applying this stuff!
3 ways to get started with Bootcamp
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Your Essential Behaviour Change Podcast
Designed exclusively for busy communicators and marketing pros like you, who are eager to harness the power of behavioural science. Get ready to embark on a journey of discovery where we debunk science jargon and present practical steps to help you upskill and amplify your impact.
Brainfuel Newsletter
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If you're a curious changemaker, a passionate communicator, or a marketing pro hungry for knowledge and inspiration, this newsletter is tailor-made for you.
Cheat Sheets
No time or money for audience insight?
No problem!
Cheat Sheets currently underdeveloped with first two shared for free! Grab your Empathy Mapping Canvas & Cards set plus Murder Mystery Prompts for fast insight.
Coming soon - Psychology Messaging Cheats you can apply immediately!
As a health communicator and marketer you understand the true purpose of your work – to help people and make a positive impact.
However, as demands increase and resources dwindle, it's easy to lose touch with your audience and become overwhelmed by the constant pressure to deliver results. Behavioural science will help you reconnect and shift beyond awareness raising into action.
Don't widen inequalities - by accident.
Behavioural science will show you how to not accidentally widen inequalities.
When you communicate change and seek to influence behaviour you need to know the mistakes to avoid to not (accidentally) widen inequalities.
We will show you the mistakes to avoid.
Hi, I'm Ruth Dale, the founder of Behaviour Change Marketing Bootcamp & CEO of Hidden Voices Heard, behavioural insights agency.
With over 20 years of experience in the NHS, Public Health, Local & Central Government, I've been delivering impactful behaviour change initiatives. Now, my mission is to make Behaviour Change Marketing easy for communicators like you.
The Behaviour Change Marketing Bootcamp was born out of the very need I experienced while working in-house.
If you're a busy communicator seeking to learn and apply behaviour change frameworks and techniques, but you lack time for extensive training, then Bootcamp is tailor-made for you!
Hidden Voices Heard was born before I started the Bootcamp training. We are a team of behavioural scientists, health psychologists and me, using the latest digital technology to capture hidden voices to put the person at the centre. Working with NHS, Public Health, Health Organisations, Health Charities we deliver behavioural based insights using the latest technology and behavioural science to inform health planning, service design, behaviour change marketing and change communications.
Learn more about Ruth and the Bootcamp
"Together we can make such a difference - a profoundly positive difference. Understanding why our audiences (and us) don't do what we said we would do is the key to unlocking your best work yet!"Ruth Dale, CEO Hidden Voices Heard, Founder Behaviour Change Marketing Bootcamp
