An Open Letter from Founder & CEO Ruth Dale

Welcome, Curious Changemakers 

You've found Behaviour Change Marketing Bootcamp - where over 500 professionals have trained to apply behavioural science to real-world health communications.

Behavioural science doesn’t need to be hard, but in a world of misinformation and mistrust, it’s never been more essential. All our training is powered by Hidden Voices Heard, our behavioural insights agency dedicated to reducing health inequalities. We specialise in public health and work deeply across smoking, sexual health, obesity, vaccinations, physical activity, and improving access to services.

Everything we teach is applied in these projects, evidence-based, and rooted in real-life practice - not just theory.

For those that are new to here we offer just three focused, high-impact trainings:

 

CopyCats Bootcamp 🐈‍⬛

🗓 2-hour online session | 19th August 2025
Perfect for beginners or those seeking a practical refresher.
Based on proven behavioural science and copywriting tools.

 

Behaviour Change Marketing Bootcamp

🗓 Full-day session | Winter 2025
⚠️ Now runs just twice a year
Our signature training for comms, public health, and marketing professionals.
It’s packed with live campaign examples, behavioural frameworks, and insight tools you can use straight away.

 

The Accelerator

Launching Autumn 2025
A 4-week advanced intensive using our trademarked “Look, Listen & Learn” process.
Capped cohort size for deeper learning, personal feedback, and peer connection.

 

We regret we can't offer more and have to tell you that team training slots are fully booked for 2025.  We will open bookings for 2026 soon. In the meantime and for all training enquiries please contact the team directly on [email protected] 

A huge thank you to everyone who’s helped grow this training community and to all our brilliant clients for trusting us on projects that truly matter As we’ve grown, so has our newsletter. BrainFuel now lives on Substack as a standalone, reader-supported publication - delivering weekly insights to fuel changemakers (that’s you!).

The podcast is growing too, with over 15,000 downloads - and now proudly carries the name BrainFuel to match.

The mission? To keep sharing what works, spark fresh thinking, and support you in making change happen.

👇 Scroll to discover more.

Sending positive brainwaves your way,

Ruth

 

p.s.

Hidden Voices Heard powers the Bootcamp training; it is where we run the behavioural insight deep dives to inform service planning, commissioning, user development and marketing and comms strategy. It's the engine room where we apply the behavioural science.  For more information please contact the team directly on [email protected]